Secrets of a Successful Jewelry Brand

 Get the Paperback version here: Secrets of a Successful Jewelry Brand Paperback 

 Get the Amazon Kindle version here: Secrets of a Successful Jewelry Brand Kindle Version

 Or to get the downloadable PDF, add this item to your cart!

If you have ever wondered how some jewelry lines just seem to be carried everywhere, this book reveals it all.

How did they find reps to sell their line all over the country?

Do they participate in jewelry trade shows and show rooms?

Where do they find help to produce their jewelry?

Why are some seemingly unremarkable brands carried all over the place while other designers of exquisite jewelry remain in obscurity?

Having the talent to create beautiful designs is simply not enough.  You will need some skills and some know-how to take your business to the next level.

This book will give you the behind-the-scenes information, tools and all the specific resources to get these questions answered ~ plus show you how to create a viable brand and business you can live on.  

Contents Include:

  • product development
  • branding and marketing
  • how to create sample boards
  • ins and outs of industry trade shows
  • securing sales representatives ("reps")
  • show rooms
  • jewelry manufacturing and mass production
  • the various ways to move your merchandise
  • how to automate your business

Efy Tal is the creator of the popular jewelry brand Efy Tal Jewelry - Pure Expression.  Using the passions for her art she started Pure Expression from the ground up, using no investor money.  Her brand is carried all over the country.  She happily splits her time between growing her company and raising her little girl.

Shipping FAQs:

When will my order ship?

Shipping is FREE on all domestic orders over $20! Orders generally ship within 7 days of purchase. If you're in a rush to receive the jewelry let us know ( and we can generally make every effort to ship it within 1-2 days. If you purchase expedited or next day shipping at checkout, your order is automatically shipped the same or next day depending on time of day the order was received.

You will receive an email notification when your order ships.

How do you ship and how long does it take?

We ship USPS. Orders within the US take 2-4 days to arrive from the day they are shipped. Orders overseas take anywhere from 7-21 days. (UPS and FedEx can be used for orders over $200)

How much is shipping?

Domestic shipping is FREE for orders over $20 (or $2.99 ~Flat Rate~ for orders under $20)

International shipping is $12.99 ~Flat Rate~ We ship to ~almost~ every country.

Returns FAQs

What if I don't like my purchase?

Don't worry! We would never want you to keep a piece that you're not going to wear or that you wouldn't be thrilled to give as a gift. If you don't love it, shoot us an email to Maybe it's a simple fix and we can modify the jewelry for you so it will be exactly how you want it. Maybe you or we will find a piece that will be more suited for you. But if you don't want us to modify or exchange it for you then you can just return it within 60 days for a full refund.

What if the length is too long or too short?

Well that's easy, we can easily shorten or lengthen any chain, no problemo.

Just pitch in $3 for the return shipping.

What if my jewelry breaks at some point?

If the chain breaks within the first 2 years we will replace it for you at no charge. After 2 years we will repair it for free if it's possible, or if not you can purchase a new chain. If the pendant or earring portion breaks (extremely rare) we will replace it for you (no matter when it happens) for free if we still make that style. If not we will issue you shop credit for equal value.

What if my jewelry tarnishes?

Sterling Silver and other metals can and do react with the air, beauty products, body chemistry, pool, ocean, hard water and soap scum. The speed of tarnish depends on where you live and how you care for the jewelry as well as your personal body chemistry and products you use. The nice thing is that it can be cleaned though!!

We are happy to clean your jewelry for you for life for no extra charge. Just pitch in $3 for the return shipping.

What if the jewelry is not exactly as described?

We try our absolute hardest to have accurate descriptions and measurements on each item. If you received anything that was not exactly as described or damaged in any way then needless to say we will replace / exchange it or you can return it within 60 days. (Or even if you just don't like it :) )